Some brands are instantly recognizable. You can probably think of a few that really stand out. But, many companies struggle to build something that’s timeless, and it can be challenging.
This becomes even more difficult with online brands. There’s so much competition out there and it’s hard to get customers to be loyal. With this in mind, here are some top tips on creating a web brand that stands the test of time.
1. Know your core values
If you think about the biggest brands around, they have one thing in common: they stand for something and they know what their core values are as a business.
Start by thinking about what your brand represents. Taking time to do this before launching any marketing campaigns or starting any design work can give you more direction. It can also ensure that your business is really clear and distinguishable for your customer base.
2. Get to know your audience
This step is essential, especially for smaller or new businesses - if you want to attract more customers, you need to know who your target customer is and what they are looking for.
Your audience should have specific needs, interests, and pain points. By focusing on these in your branding strategy, you are better equipped to build a brand that stands out to them.
In addition to this, it’s important to research your competitors. Then, you can start to think about how you can differentiate your business from theirs and provide a unique selling point that will drive sales, boost loyalty, and develop a brand that’s truly timeless!
3. Focus on delivering value
Next, when building a web brand, you need to make sure you’re providing value. Rather than focusing on selling products, always take the time to get to know your audience and give them a meaningful experience. This is something that will stick in their minds for years to come.
Whatever aspect of the business you’re focusing on - whether it’s customer service, social media marketing, your products, or something else - always aim for the highest possible standards and build a strong rapport with your customers.
4. Use unique visual branding
This one is a must. Your branding must be unique - otherwise, you risk blending in and your online business won’t be memorable. And, you will struggle to succeed if this is the case.
To start, you need to create a unique logo. You can do this using a tool like Canva or hiring a professional. Additionally, you will need to create a website incorporating a complementary colour scheme.
Once you’ve done this, you can start to create visual branding for all your online platforms, including your social media accounts, landing pages, and online store. These should all tie into your original branding for a more streamlined customer experience.
This also applies to offline types of branding, like letters, business cards, or posters. You can get started on basic designs using an app like Adobe Spark or hiring a professional for a truly unique design.
5. Always be consistent
Finally, if you want your audience to be able to recall your brand easily, you need to make sure your branding is extremely consistent. This applies to all your online channels and communication methods, and it needs to be done without fail!
You need to make sure your logo and other visual design work can be used across all the platforms you use. Otherwise, your audience won’t connect it to your brand.
This also means adapting your brand voice in blog posts, web content, and emails so that you maintain consistency in every part of your business. This will make your brand easy to recognize, which is such an important quality in a long-lasting brand.